Tagged in: Content
UNO Digital loves what SoDA do. The SoDA 2016 came out in May, so we’re a little behind the curve on this one – but, then again, we’re all about transparency, so there’s that. The report is packed with survey data extracted from all over the industry, from both clients, agencies and consultancies, of which almost all the insights we’ve found are incredibly helpful and enlightening. Client-side respondents, as usual, were high-level business leaders including marketing directors with big budgets. The good news is these budgets are growing and being invested in digital.
Other key takeaways include: