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This article form Carlos Escalera perfectly explains how to clean the crap out of your Google Analytics data.
Because what you see isn’t always what you get.
He explains the process in three easy-to-follow steps:
Ohow also conveniently keeps the article up to date, which ensures that the most recent crawlers and spam bots are included in their very comprehensive list.
We religiously implement the steps above to our client’s data – because measuring the wrong thing can be much more detrimental than not measuring anything at all!
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